Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively new fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents praise its potential to facilitate access to capital for entrepreneurs, while critics raise questions about its limitations.

The promise of Regulation A+ lies in its ability to leverage the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can provide businesses with an alternative to traditional financing sources and foster economic expansion. However, the obstacles associated with navigating the regulatory landscape and the potential of fraud remain pressing concerns.

As the Regulation A+ ecosystem matures, it will be critical to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Reg A+ | MOFO

MOFO's expert team is well-versed in Regulation A+, a regulation under the Securities Act that allows companies to raise capital from the general public. Leveraging this offering, businesses can access funding for expansion while adhering to stringent regulations. Our experienced advisors support companies through every step of the Regulation A+ procedure, ensuring a efficient and legally sound offering.

Concisely explain Title IV Regulation A+ about Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Businesses can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a detailed platform that guides companies through the entire Regulation A+ process, from filing to investor engagement.

Considering you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

New Reg A+ Opportunity: What Is A Reg - We Have All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful avenue that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect fit. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized services tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Discover the benefits of Reg A+ for your business.
Utilize our expert knowledge and experience in navigating the regulatory landscape.
Enhance your chances of a successful capital raise.

Understanding Regulation A+ for Startups

Launching a startup is an exciting journey filled with innovation. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. A key piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique opportunity that allows companies to raise capital from the public. Regulation A+ offers a simplified path to going public, potentially unlocking significant growth opportunities.

Essential benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more open fundraising process. Startups considering this path should thoroughly analyze the specific requirements and considerations.
Seeking guidance from experienced legal and financial professionals is strongly advised to ensure a smooth regulatory journey. Regulation A+ can be a powerful tool for startups seeking to achieve their ambitions, but it's essential to approach it with a clear understanding of the structure and its potential impact.

Facilitates Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful mechanism for businesses aiming to raise capital through equity crowdfunding. It offers a streamlined pathway for companies to sell and their securities to the public, including individual investors. Under Reg A+, companies can raise up to $50 million in a fiscal cycle, granting them with access to a wider pool of capital than traditionally accessible via private offerings.

The procedure for Reg A+ equity crowdfunding comprises several key phases. First, companies must create JOBS act equity and lodge a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks inherent in the investment.

Once the the SEC has reviewed and approved the offering statement, companies can begin marketing their securities to investors through various mediums. This can include online platforms dedicated to equity crowdfunding, as well as traditional marketing strategies.

{Ultimately, Regulation A+ provides a effective avenue for businesses to raise resources through the power of the crowd. By making it easier for companies to engage with investors, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Capital

FundAthena is a platform leveraging the power of Regulation A+, offering investors the opportunity to invest in promising projects. This unique funding mechanism allows companies to raise ample capital from a wider range of sources, while providing investors with opportunity to high-growth ventures. FundAthena's experienced team facilitates the entire Regulation A+ process, ensuring a transparent experience for both projects and their supporters.

Unrestricted Historical Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Securities, where history meets futuristic finance. These unique instruments grant investors access to a diverse portfolio of historically significant colonies. Each share represents a stake in the potentialrevolution of these enticing ventures. Embrace this unconventional opportunity to shape to the evolution of our collective past.

Our Discovery

Finally, after years of tireless hunting, our team has made a breakthrough! We've uncovered a rare registration. It's in pristine condition, and we believe it could hold the key to unlocking long-lost histories. This is a moment of triumph for our entire team.

First| analyses are already underway, and we're eager to reveal more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful regulatory framework can empower your venture to reach new heights . Explore the key features of Title IV Reg A+ and understand its significance on the modern investment ecosystem .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to utilize this unique funding opportunity to fuel your expansion . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Title IV fundraising.

Join us into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC is a a leading facilitator for ventures seeking to tap into the benefits of Regulation A+ offerings. With extensive experience in securities law and a intricacies of capital raising, Securex Filings LLC provides a comprehensive range of services designed to streamline the Regulation A+ process . From initial consultations to completion , their passionate team guides ventures through every step of legal requirements.

Securex Filings LLC are designed to guiding businesses in navigating the complexities of Regulation A+.
Businesses leverage Securex Filings LLC's experience to increase their chances of a successful Reg A+ offering.

Discover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Investing in a Fundrise Reg A

Fundrise has introduced its newest Reg A offering. This type of funding round allows individuals to invest in Fundrise's diverse holdings. The offering is available for a limited time and presents a unique investment avenue for investors seeking exposure to the commercial real estate market. Fundrise has achieved significant successhistorically with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering can access the company's website. There, they can discover information on the investment structure. Before making any investment decisions, it is always advisable to conduct thorough research and consult with a financial advisor.

Securities and Exchange Commission

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers startups a unique and dynamic platform to attract the resources they need for growth and expansion. Leveraging the power of the community, CrowdExpert connects organizations with supporters who are passionate about progress. By offering shares of equity in exchange for contributions, businesses can unlock a reservoir of capital from a diverse pool of individuals. This method of funding not only provides financial support but also fosters recognition for the company, building a strong foundation for future development.

Benefit from a streamlined and transparent process
Attract a wider audience of qualified investors
Boost your development through targeted funding

Testing the Waters

Before diving headfirst into any new venture, it's wise to test the waters first. This requires thoughtfully analyzing the current situation. By gathering information, you can gauge the potential response of your idea. It's a sensible approach that can help you avoid risks.

Funding for Everyone

The concept of funding campaigns is no longer a niche practice. It's transformed into a powerful tool that allows individuals and organizations to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for aspiring entrepreneurs, enabling them to bring their dreams to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a popular way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Inspiring examples abound in the world of crowdfunding, demonstrating its ability to support innovative ideas.

As crowdfunding continues to grow, it's clear that this disruptive model has the potential to reshape the way we think about funding. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue with companies aiming capital. This mechanism allows non-public companies to raise substantial sums of funds via a streamlined process.

Entities are lured to Regulation A+ offerings due to the chance for substantial returns. Furthermore, Regulation A+ extends companies with a platform to attain a broader network.

A thriving Regulation A+ fundraising campaign hinges on several key elements. These include a attractive business model, a transparent communication process, and a dedicated team.

In the end, Regulation A+ offers a feasible option for companies to secure funding.

SEC EquityNet

EquityNet is a platform that provides tools to aid in emerging companies. Through its digital network, EquityNet links investors with promising new businesses. The portal includes a variety of resources to aid in the capital raising process, among other things due diligence information, venture capitalist evaluation, and dealtracking. EquityNet serves an key role in the landscape of emerging investment.

Regulation A+ Offerings

Companies looking to raise capital may evaluate Regulation A+ offerings as a less stringent alternative to traditional IPO's. This framework allows companies to attract up to $50 million from the public in a manner that expedites the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure requirements and filing processes. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Pros of Regulation A+ include its relatively simple process, lower expenses, and the ability to access a wider pool of investors.
Considerations to be aware of include the ongoing reporting obligations and the need for expert legal guidance throughout the process.

Understanding Regulation in Crowdfunding

The terrain of crowdfunding continues to undergo significant expansion, presenting both possibilities and challenges. Regulations play a crucial role in defining this shifting {environment|. This demands a thorough grasp of the current legislative framework governing crowdfunding operations.

Financial authorities worldwide are steadily endeavoring to establish clear standards that promote responsible and transparent crowdfunding activities. These directives aim to safeguard both investors and fundraisers while guaranteeing a level playing field for all {stakeholders|.

Meeting regulatory requirements is essential for crowdfunding platforms to operate legally. Failure to conform with applicable laws can result significant consequences. As a result, it is essential for crowdfunding entities to remain updated of the latest regulatory developments. , understanding and complying with regulations is integral for the long-term success and viability of the crowdfunding sector.

Offering Requirements

When regulating offerings, it's essential to establish clear and comprehensive criteria. These regulations aim to validate that offerings meet predetermined levels of quality, protection, and conformance with relevant laws and specifications. Businesses seeking to submit their offerings must meet these expectations to operate within the structure of legal and ethical restrictions.

Example, offerings in the medical industry are subject to stringent regulations regarding patient security and data defense.

Similarly, financial products must adhere to strict adherence specifications to prevent fraud and protect customers.

Supervision A+ Educational Platform

Understanding supervision is vital for investors. Investopedia's detailed guide on regulation provides insight into the dynamics of financial markets. From securities to banking, Investopedia's explanations demystify key principles related to regulatory frameworks. Whether you are a beginner or an veteran trader, Investopedia's A+ governance content broadens your expertise in this ever-changing field.

Supervising A+ Companies

The realm of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the limits of what's possible. However, their success can also yield complex implications that require careful assessment. Regulators must strive to foster a regulatory environment that is both supportive of innovation while also ensuring ethical business practices.

This balancing act requires a sophisticated approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and analyze vast amounts of insights, raising concerns about the preservation of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on software systems, it is crucial to ensure that these algorithms are transparent and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about monopoly, which could negatively impact consumer welfare.

Addressing these challenges requires a multi-stakeholder effort involving regulators, A+ companies, researchers, and the society at large. Through constructive engagement, it is possible to formulate regulatory frameworks that promote both innovation and the well-being of society.

Regulation A+ Summary

Regulations ensure a level playing field throughout industries by setting guidelines. A+ summaries frequently highlight key features of these regulations, presenting a concise summary for stakeholders. These summaries are crucial for understanding adherence requirements and comprehending the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries include:
Enhanced understanding of regulatory requirements
Simplified compliance processes
Reduced risk exposure

Regulation in the Real Estate Industry

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After months period of preparation and dedication, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide enhanced visibility to our investors and potential stakeholders, while also allowing us to secure the capital necessary to drive our next phase of expansion. We are optimistic about the future and anticipate to share our progress with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, unveils a new feature that supports companies to execute Reg A+ raises directly on its platform. This development expands FundersClub's capabilities, giving entrepreneurs access to a wider pool of investors. With Reg A+, companies can attract up to $100 million from the general public. FundersClub's streamlined platform streamlines the fundraising process for companies, making it more accessible than ever before to tap into the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Understanding the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple bodies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with disclosure requirements, undergoing due diligence processes, and adhering to market fairness principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory advisors to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, examining financial statements and other documentation.
Companies must disclose material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Offerings

Reg A+ offerings present a unique opportunity for companies to raise funds in the public markets. By leveraging this regulation, companies can secure investments from a wider pool of individuals. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are attractive to companies in various sectors, particularly those seeking to enhance their capabilities.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Rules

The application of Regulation A+ rules plays a vital role in promoting transparency within the securities markets. They are designed to a framework for ethical conduct by participants involved in offering securities. Compliance with Regulation A+ policies is critical for market participants to safeguard their investments.

A comprehensive understanding of Regulation A+ obligations facilitates both issuers and investors to participate effectively in the capital markets.

Moreover, Regulation A+ provides a well-defined mechanism by which companies can access capital while ensuring fairness and transparency.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, introduced Reg A+ as a streamlined route for smaller companies to raise capital. This level 2 fundraising under Reg A+ allows companies to promote their securities offerings through various channels, including SlideShare, to secure potential investors. SlideShare's website can be a valuable tool for companies seeking to comply with the disclosure provisions of Reg A+ Tier 2 by providing a easily navigable format to share their financial information and business plan with a wider audience.

Consider: SlideShare's terms of use should be carefully reviewed to ensure compliance with securities laws and regulations.

Regulating a Text Precisely

When handling text, governance becomes essential for obtaining desired outcomes. This mechanism involves implementing clear rules to guarantee consistency and precision.

Regulations for text can span a broad range of aspects, including format, tone, and content. By applying these standards, we can improve the clarity of text and minimize misinterpretations.

Appropriate text regulation plays a role to clear communication.
Standards foster credibility in written content.
Consistent text boosts the overall impact of any textual work.

Supervision a+ Offering

A compliant a+ offering requires a meticulous understanding of the shifting regulatory landscape. This involves assessing relevant regulations and implementing robust procedures to ensure adherence. A successful a+ offering should also enable disclosure and foster confidence with stakeholders.

Critical aspects when constructing a regulation a+ offering include: risk management, data security, consumer protection

Governance A Plus Gain

When it comes to policies, a "plus" often signifies a positive impact. A regulatory framework that's well-designed and skillfully implemented can enhance security. It can also foster development by providing a clear environment for businesses to prosper. This, in turn, can lead to industrial expansion and a higher level of living. Ultimately, "regulation a plus" results into a healthier society for all.

Regulation D

When a business is seeking to raise capital, they have several options available. Two common approaches are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, allowing companies to sell securities to a limited number of investors.

Reg A+extends greater public visibility, but it also involves more strict guidelines.
{Regulation D|Reg D|concentrates on private placements, making it a good alternative for companies seeking less public scrutiny.

Ultimately, the best methodology will depend on the company's specific circumstances and its goals.

The FRB's Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

DPO

A Data Protection Officer is a role responsible for overseeing an organization's compliance with privacy regulations. This essential expert works to maintain procedures that safeguard personal information. They also {act as apoint of contact between the organization and supervisory bodies, delivering assistance on data protection matters.

SEC Approves New “Reg A+” Rules for Crowdfunding

In a significant move to stimulate the crowdfunding sector, the SEC|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This administrative framework is designed to facilitate businesses to raise capital from a broader pool of individuals.

Reg A+, formerly known as Regulation A, historically allows companies to sell their stocks to the public without the traditional IPO process.
The new rules modify existing regulations, granting companies with enhanced freedom in how they raise capital.
Such developments are anticipated to {have asignificant impact on the crowdfunding landscape, increasing its accessibility for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When procuring capital for a new business venture, entrepreneurs often consider the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as public offering , permits companies to raise substantial amounts of capital from the wider public. In contrast, Regulation D is primarily designed for private placements where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further divides private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, assuming they conduct due diligence to verify investor status .

Choosing between Regulation A+ and Regulation D involves carefully considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?